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Case Study #1: Zora - Accelerating Creator Onboarding

Zora, a leading NFT creation and marketplace platform, leveraged Boost to dramatically increase the number of new creators minting their first NFTs on the platform.

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Challenge

Zora wanted to lower the barrier to entry for new creators and accelerate the growth of their creator community.

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Solution

Implemented a Boost campaign that rewarded new creators for minting their first NFT on Zora. The campaign offered a tiered reward structure:

• First-time minters received a base reward in ETH.
• Additional rewards were given for minters who achieved certain milestones (e.g., first sale, multiple mints).

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Results

• 300% increase in new creator sign-ups within the first month
• 250% growth in first-time NFT mints
• 40% of new creators went on to mint multiple NFTs
• Significant increase in platform engagement and secondary market activity

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Testimonial

”Boost has been a game-changer for Zora. It allowed us to directly incentivize the actions that matter most to our platform’s growth – new creators minting their first NFTs. The flexibility of Boost meant we could fine-tune our incentives in real-time, optimizing for maximum impact. We’ve seen an incredible surge in creative energy and new talent on Zora as a result.”

— Dee Goens, Co-founder of Zora

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Key Takeaways

• Targeted Incentives: Zora used Boost to incentivize specific, high-value actions (first-time minting), directly driving their key growth metrics.
• Flexible Campaigns: The ability to adjust reward structures in real-time allowed Zora to optimize their campaign for maximum impact.
• Community Growth: By incentivizing key actions, Zora not only increased transaction volumes but also grew their active user base and strengthened their community.
• Creator Empowerment: The increased engagement and minting activity directly benefited the creators on the platform, aligning platform growth with creator success.

Zora’s successful implementation of Boost V2 demonstrates how targeted, on-chain incentives can significantly drive user engagement and platform growth in the NFT space.