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Case Study #2: Coop Records - Amplifying Music NFT Releases

Coop Records, an innovative music NFT platform, used Boost to supercharge the minting of new music releases, rapidly climbing leaderboard rankings.

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Challenge

Coop Records wanted to increase the visibility and minting volume of new music NFT releases, especially from emerging artists.

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Solution

Deployed a Boost campaign that incentivized early minting of new music NFT releases:

• Rewards were given to users who minted within the first 24 hours of a release.
• Additional bonuses were offered for users who minted multiple NFTs from the same artist or across different artists.

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Results

• 450% increase in first-day minting volume for new releases
• 200% growth in unique collectors per release
• Climbed from #15 to #3 on NFT music platform rankings within two weeks
• Significantly increased artist earnings and platform revenue

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Testimonial

”Boost has revolutionized how we launch new music NFTs on Coop Records. It’s given us the ability to create targeted, high-impact campaigns that directly translate into mints and sales. We’ve seen our releases climb the charts faster than ever before, giving our artists unprecedented visibility. Boost isn’t just a tool; it’s become an essential part of our growth strategy.”

— Cooper Turley, Founder of Coop Records

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Key Takeaways

• Targeted Incentives: Coop Records used Boost to incentivize specific, high-value actions (early release minting), directly driving their key growth metrics.
• Flexible Campaigns: The ability to adjust reward structures in real-time allowed Coop Records to optimize their campaigns for maximum impact.
• Community Growth: By incentivizing key actions, Coop Records not only increased transaction volumes but also grew their active user base and strengthened their community.
• Competitive Edge: Boost enabled Coop Records to quickly improve its market position, dramatically improving its leaderboard ranking.
• Artist Empowerment: The increased engagement and minting activity directly benefited the artists on the platform, aligning platform growth with artist success.

Coop Records’ use of Boost V2 showcases how blockchain-based incentives can transform traditional industries like music, creating more equitable and engaging platforms for both creators and consumers.