Case Study #1: Zora - Accelerating Creator Onboarding

Zora, a leading NFT creation and marketplace platform, leveraged Boost to dramatically increase the number of new creators minting their first NFTs on the platform.

Challenge

Zora wanted to lower the barrier to entry for new creators and accelerate the growth of their creator community.

Solution

Implemented a Boost campaign that rewarded new creators for minting their first NFT on Zora. The campaign offered a tiered reward structure:

  • First-time minters received a base reward in ETH.
  • Additional rewards were given for minters who achieved certain milestones (e.g., first sale, multiple mints).

Results

  • 300% increase in new creator sign-ups within the first month
  • 250% growth in first-time NFT mints
  • 40% of new creators went on to mint multiple NFTs
  • Significant increase in platform engagement and secondary market activity

Testimonial

”Boost has been a game-changer for Zora. It allowed us to directly incentivize the actions that matter most to our platform’s growth – new creators minting their first NFTs. The flexibility of Boost meant we could fine-tune our incentives in real-time, optimizing for maximum impact. We’ve seen an incredible surge in creative energy and new talent on Zora as a result.”

— Dee Goens, Co-founder of Zora

Key Takeaways

  • Targeted Incentives: Zora used Boost to incentivize specific, high-value actions (first-time minting), directly driving their key growth metrics.
  • Flexible Campaigns: The ability to adjust reward structures in real-time allowed Zora to optimize their campaign for maximum impact.
  • Community Growth: By incentivizing key actions, Zora not only increased transaction volumes but also grew their active user base and strengthened their community.
  • Creator Empowerment: The increased engagement and minting activity directly benefited the creators on the platform, aligning platform growth with creator success.

Zora’s successful implementation of Boost V2 demonstrates how targeted, on-chain incentives can significantly drive user engagement and platform growth in the NFT space.